Bharti Retail Pvt Ltd, a wholly owned subsidiary of Bharti Enterprises, has appointed JWT India as their brand communication partner. Senior sources estimate the account to be in the region of Rs 50 crore.
Bharti Retail plans to create a world-class retailing experience in India by launching its retail outlets in multiple consumer friendly formats that would include hypermarkets and supermarkets.
JWT India will provide the entire gamut of integrated services from creating the brand identity, advertising and communication and brand promotions.
As reported by exchange4media earlier, Bharti Retail had called five agencies for a pitch in March end. The other agencies involved in the pitch were Lowe, O&M, Leo Burnett and McCann-Erickson. JWT, Leo Burnett and McCann-Erickson were shortlisted for the final round.
Commenting on the win, Colvyn Harris, CEO, JWT India, said, "This is a historic milestone for us. We are absolutely thrilled and delighted that we will partner Bharti Retail as they spearhead the retail revolution in India. True partnership is what we stand for, and as Bharti begins its journey, we will be there every step of the way with a 360 marketing solution."
Rohit Ohri, Managing Partner, JWT India, said, “The retail category will provide us with a great opportunity to create powerful brand ideas that the consumers would like to spend time with. Bharti Retail and JWT will work together very closely to create the next level of retail experience for consumers in India.”
Bharti Retail plans pan-India operations and is looking at approximately 10 million square feet of retail experience across all cities in India with a population of over one million. The 60,000 people it plans to employ will include ex-servicemen and women and provide multi-faceted career opportunities for youth of India.