JWT has bagged the creative account of tyre major Apollo Tyres, the flagship company of the Raunaq Singh Group. The account was earlier being handled by Everest. Confirming the news to exchange4media, Jagdeep Bakshi, Senior Vice-President & GM, JWT-Delhi, said, “I see it as a start of a great, long-term partnership with Apollo”.
Bakshi refused to divulge the size of the account, but said the revenue from it would be around Rs 1.5-2 crore. However, the account with Everest was reportedly in the region of Rs 15 crore.
Confirming the movement of the creative duties to JWT, an Apollo Tyres spokesperson said JWT was selected, following a pitch by four agencies, as “the strategy presented by JWT suited us best.” The spokesperson however declined to divulge the size of the account.
JWT has handled various players from the tyre industry. The agency’s association with the tyre industry began almost two decades ago JWT was known as HTA. The Dunlop creatives were developed by HTA, Kolkata. In the early and late nineties CEAT and Bridgestone were in its HTA kitty.
The media duties of Apollo Tyres is currently being handled by The Media Edge.
Apollo Tyres is the second largest manufacturer of truck and bus tyres in India after JK Industries. The company has a 19-20 per cent market share by volume. It is one of the top exporters to the African market.