JWT India has appointed Mohit Hira as Head of its digital operations. In his new role, Hira will be responsible for managing and growing JWT’s digital offering to clients across all markets, in addition to his current responsibilities on Airtel. Hira takes over from Max Hegerman, the current Digital Head at JWT India, who is moving on to pursue other opportunities.
Hira had joined JWT India in 2012 as SVP and Regional Business Director in Delhi. As the new Head of JWT Digital, he brings in long-term brand-building with rich digital experience, both online and offline. This, along with the ability to tap a rich eco-system of partners, such as Hungama Digital Services and a global network that will bring the best of class for a client’s digital ambitions, gives JWT Digital a unique advantage.
An advertising creative director turned netvangelist, with a career spanning 26-years, Hira brings in diverse experience in advertising, marketing, print and digital media. He joined JWT from NIIT, where he was President of the B2C global online learning business, www.training.com that he started. He was also Chief Marketing Officer for their retail individual training businesses and the NIIT University.
He has also worked with The Times of India Group at very senior positions, including that of Director of Times Internet, where he was the brand custodian for the publication group’s website, www.indiatimes.com and was responsible for incubation, marketing and usability of its portals.