Top Story

e4m_logo.png

Home >> Advertising >> Article

JWT’s Sachin Das Burma joins Draftfcb Ulka

14-February-2013
Font Size   16
Share
JWT’s Sachin Das Burma joins Draftfcb Ulka

Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as a Group Creative Director.

His last stint was as Senior Creative Director and VP at JWT Delhi.

KS Chakravarthy (Chax), National Creative Director, Draftfcb Ulka Advertising sais, “Sachin is a natural-born big ideas guy who enjoys working on big, challenging brands as much as he enjoys doing fun creative stuff. I am confident he will effortlessly fit into our high quality team in Delhi, and help drive our creative agenda.”

Burma comes to the team having built his credentials across several marquee brands such as Hero, Airtel, Nokia, Pepsi, Timex, GSK, Dabur, amongst others, and having earned recognition at all premiere advertising forums such as Effies, Goafest and D&AD. He has also worked at Contract and Bates.

Burma stated, “I have always liked the Draftfcb Ulka way of thinking and wanted to become a part of a team that cherishes common values.” Referring to Arvind Wable, Advisor to the Board, he stated “Arvind’s long-term belief in a ‘happy people culture’ and its effect in building a strong business for over 20 years was a convincing factor in my decision. And being hired by Chax was indeed a high.”

Sanjay Tandon, COO, Draftfcb Ulka Advertising, Delhi said “In Sachin, beyond the competence, I see values that are dear to us – stability, team work and desire for excellence. He joins the senior team to push us faster towards where we want to go…creating game-changing ideas that build brand wealth.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends