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Jury Speak: Showcasing India's Ad, Media & Mktg Power Women

06-March-2012
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Jury Speak: Showcasing India's Ad, Media & Mktg Power Women

A special edition that recognises and acknowledges 50 trail-blazing women professionals from the Indian media, advertising and marketing world, indeed requires a special jury, and IMPACT magazine from exchange4media Group, brought together a great collection of industry experts for this daunting task. For its ‘Women Special’ edition, the magazine had an enviable jury of industry experts chaired by Sam Balsara, Chairman, Madison World. The other Jury members were Colvyn Harris, CEO, JWT India; Arvind Sharma, Chairman and CEO, Leo Burnett India; Shashi Sinha, CEO, Lodestar UM; and media veteran Pradeep Guha.

The distinguished jury panel followed a two-tier process based on set parameters. The first round involved an animated debate and detailed discussion on each nominee by the jury, followed by a silent voting in the second round.

Jury Speak
Sam Balsara, Chairman and MD, Madison World: “Five men from the media, marketing and advertising industry spent a fascinating afternoon judging women! We didn’t know what we were really getting into, and it was a grueling process… a tough job, I must say. I have always maintained that women are psychologically and physiologically better equipped to be leaders in our industry. They have demonstrated that they are good at their jobs; they multi-task and can arrive at the right decisions.”

Colvyn Harris, CEO, JWT India: “This beginning is great and I congratulate IMPACT for initiating something like this. I am sure that we can see a better and robust list of women leaders of the industry in the years to come. It was not easy to judge. Considering some of the roles the nominees have played and some of the jobs they do… we arrived at a pecking order, where we found some deserved more recognition than others.”

Arvind Sharma, Chairman and CEO, Leo Burnett: “Women constitute half of the world’s population today and account for around 85 per cent of the world’s expenditure. They have a big role to play in many spaces as we go forward. Being on the Jury was really enjoyable. One would like to see a list of many thousand Power Women. There was a fair amount of unanimity to arrive at a list of the Top 50 Women and ranking them in the current order.”

Shashi Sinha, CEO, Lodestar UM: “I am sure the media industry of any country will be proud to have leaders of such stature. The women on this list are very strong leaders and they have built their companies. In any respect, this list is as good as the best list.”

Pradeep Guha, Media Guru: “It was a tough choice… the process was quite interactive between the judges and that made it easy for us. Some of us didn’t even know who the candidates were. The data that was prepared for us was useful. We tried to do our best.”

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