Top Story

e4m_logo.png

Home >> Advertising >> Article

Judging procedures changed for Cannes Lions 2006; press, outdoor to have separate juries

05-October-2005
Font Size   16
Share
Judging procedures changed for Cannes Lions 2006; press, outdoor to have separate juries

The Cannes Lions 2006 will see some changes in the judging procedure. Firstly, there will be separate press and outdoor juries to judge the entries in these categories. The Jury President, as in the past, will still preside over the film, press and outdoor juries.

The other change will see the preliminary pre-Cannes 'judging-at-home' round of the Lions Direct competition abolished and all submissions will be judged in Cannes by an increased jury of 30 members plus the Jury President.

"This will mean a clearer judging of the entries based on the merit of their medium without being influenced by how they performed if entered in both categories," said Terry Savage, Executive Chairman of the Festival.

"Direct Marketing is a tactile medium, and as such, it is important that the jury see all the entries from the first judging round in their true format and not digitally" Savage added.

Press and outdoor entries hit an all-time high in 2005 with over 11300 ads entered. Lions Direct entries have also steadily increased since the launch of the competition in 2002. A record 1,600 entries were submitted last year.

The 53rd International Advertising Festival will be held on June 18-24, 2006 in Cannes, France. Known popularly as the Cannes Lions, the International Advertising Festival is the largest gathering of worldwide marketing and advertising professionals, as well as the most prestigious advertising awards.

Each year, about 10,000 visitors from the advertising and allied industries attend this event to celebrate the crème de la crème of creativity in all major media, discuss industry issues and network with one another.

Over 22,000 ads from all over the world are showcased at the Festival and a unique programme of high-profile seminars, organised by some of the biggest names in the industry, is also presented.

Winning companies receive the highly coveted Lion awards, honouring the most creative TV/cinema, print, outdoor, online, radio, integrated advertising, as well as the best media and direct marketing solutions. This year, sales promotion has been added to the competition.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking