The Cannes Lions 2006 will see some changes in the judging procedure. Firstly, there will be separate press and outdoor juries to judge the entries in these categories. The Jury President, as in the past, will still preside over the film, press and outdoor juries.
The other change will see the preliminary pre-Cannes 'judging-at-home' round of the Lions Direct competition abolished and all submissions will be judged in Cannes by an increased jury of 30 members plus the Jury President.
"This will mean a clearer judging of the entries based on the merit of their medium without being influenced by how they performed if entered in both categories," said Terry Savage, Executive Chairman of the Festival.
"Direct Marketing is a tactile medium, and as such, it is important that the jury see all the entries from the first judging round in their true format and not digitally" Savage added.
Press and outdoor entries hit an all-time high in 2005 with over 11300 ads entered. Lions Direct entries have also steadily increased since the launch of the competition in 2002. A record 1,600 entries were submitted last year.
The 53rd International Advertising Festival will be held on June 18-24, 2006 in Cannes, France. Known popularly as the Cannes Lions, the International Advertising Festival is the largest gathering of worldwide marketing and advertising professionals, as well as the most prestigious advertising awards.
Each year, about 10,000 visitors from the advertising and allied industries attend this event to celebrate the crème de la crème of creativity in all major media, discuss industry issues and network with one another.
Over 22,000 ads from all over the world are showcased at the Festival and a unique programme of high-profile seminars, organised by some of the biggest names in the industry, is also presented.
Winning companies receive the highly coveted Lion awards, honouring the most creative TV/cinema, print, outdoor, online, radio, integrated advertising, as well as the best media and direct marketing solutions. This year, sales promotion has been added to the competition.