Top Story


Home >> Advertising >> Article

Josy Paul bestowed with additional duties; appointed Creative Director, David, Asia Pacific

Font Size   16
Josy Paul bestowed with additional duties; appointed Creative Director, David, Asia Pacific

Josy Paul, Chairman and National Creative Director, David, India has been chosen to lead the agency’s creative function in the Asia Pacific region as Creative Director. The task comes in addition to his duties in India. In his new role, Paul will head the creative functions for the 10 David offices across eight countries in Asia. The change is effective this month.

The recently re-launched David set up in India

Speaking about Paul’s new role, Digby Richards, Regional Head, David, said, “I am delighted to inform that Josy Paul, the man who started the spirit of David in India with rmg david, will become our creative leader for the region. Initially, this will be a split role, because of Josy’s responsibilities in India. Josy will join Judd (Regional Head of Planning) and me as part of the leadership team to help manage the David brand across the region.”

The trio would be reporting to Miles Young, Chairman, O&M, Asia Pacific. Paul is already on the road to all the new David countries, meeting key people and planning strategies for lifting work standards and creating a buzz around the David offering. He will work towards lifting the creative reputation of David across Asia.

The announcement seems to have come at the right time. Campaign Brief Asia has just published its creative rankings for 2006. David Mumbai and David Delhi rank among the hottest agencies of India with two of its people among the top 10 hottest creative people. Considering that the agency is just over five years old, this is an encouraging achievement.

When contacted, Paul sounded excited and philosophical about life. “It’s fantastic when the world gives your dream legitimacy. Now they even want me to be the missionary. I’m humbled by everyone’s confidence in me. I don’t think I can do it alone. But I’m absolutely sure that together with all my colleagues and partners, we’ll make David the good news of the new world of advertising.”

The David offices in Asia already have their creative teams in place and the National Creative Directors of these markets would report to or, as Paul put it, “have osmotic relationship with” Paul.

As is known, on October 12, 2005, rmg david in India was renamed Brand David. The change was not in the name alone, but in the set up itself, wherein David was instituted as a regional agency network, borne from the merger of three entities – rmg, Results (which operates in Taiwan and Bangkok) and rmg david. The new Davids are full-service agencies.

In India, David has offices in Mumbai, Chennai and Delhi. In addition to Paul, Kumar Subramaniam is the President, while K S Gopal is the Joint National Creative Director for David. The other markets include Hong Kong, Singapore, Beijing, Bangkok Jakarta, Taipei and Tokyo. More offices are expected later in the year.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking