Top Story


Home >> Advertising >> Article

Joseph Gassoub appointed President of Intl Ad Association; 40th World Congress starts in Dubai today

Font Size   16
Joseph Gassoub appointed President of Intl Ad Association; 40th World Congress starts in Dubai today

Joseph Gassoub has been appointed as President of the International Advertising Association in Dubai. Gassoub, currently the CEO of The Holding Group, parent company of Team/Young and Rubicam, Intermarkets Advertising, ASDA’A PR, mediaedge:cia and Wundermann in the region. The announcement came on the eve of the IAA 40th World Congress which starts in Dubai on March 21.

The 50-year old Gassoub has been named President after a long association with the IAA, which has included stints heading the group’s UAE chapter and acting as IAA’s Middle East and North Africa Area Director, a post that he held till 2000. He had joined the IAA world board 15 years ago.

Gassoub graduated with a degree in business administration from Lebanon 25 years ago and went on to work in Lebanon, Saudi Arabia and UAE managing multinational portfolios.

Meanwhile, Dubai’s position as the region’s media and advertising hub will be reinforced as the world’s top advertising brains and honchos gather for the conference. About 2,000 people from 67 countries are expected to attend the opening session. India also has 75 delegates attending the Congress.

Sir Martin Sorrell of WPP, who was a star speaker at the conference last year, might not turn up this year due to the demise of his mother.

Advertising spending in the UAE was estimated to be $1 billion, a growth of almost 43 per cent over last year. One of the key tasks the UAE advertising and media industry faces is attracting and retaining talent. Hiring Indian talent is becoming difficult. The Indian economy is booming and professionals are reluctant to come unless they get tremendous raises in salaries.

These are the kind of issues that will be discussed at the IAA 40th World Advertising Congress in Dubai. exchange4media will bring you detailed reports from the 40th IAA Congress.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India