Top Story


Home >> Advertising >> Article

Joseph Gassoub appointed President of Intl Ad Association; 40th World Congress starts in Dubai today

Font Size   16
Joseph Gassoub appointed President of Intl Ad Association; 40th World Congress starts in Dubai today

Joseph Gassoub has been appointed as President of the International Advertising Association in Dubai. Gassoub, currently the CEO of The Holding Group, parent company of Team/Young and Rubicam, Intermarkets Advertising, ASDA’A PR, mediaedge:cia and Wundermann in the region. The announcement came on the eve of the IAA 40th World Congress which starts in Dubai on March 21.

The 50-year old Gassoub has been named President after a long association with the IAA, which has included stints heading the group’s UAE chapter and acting as IAA’s Middle East and North Africa Area Director, a post that he held till 2000. He had joined the IAA world board 15 years ago.

Gassoub graduated with a degree in business administration from Lebanon 25 years ago and went on to work in Lebanon, Saudi Arabia and UAE managing multinational portfolios.

Meanwhile, Dubai’s position as the region’s media and advertising hub will be reinforced as the world’s top advertising brains and honchos gather for the conference. About 2,000 people from 67 countries are expected to attend the opening session. India also has 75 delegates attending the Congress.

Sir Martin Sorrell of WPP, who was a star speaker at the conference last year, might not turn up this year due to the demise of his mother.

Advertising spending in the UAE was estimated to be $1 billion, a growth of almost 43 per cent over last year. One of the key tasks the UAE advertising and media industry faces is attracting and retaining talent. Hiring Indian talent is becoming difficult. The Indian economy is booming and professionals are reluctant to come unless they get tremendous raises in salaries.

These are the kind of issues that will be discussed at the IAA 40th World Advertising Congress in Dubai. exchange4media will bring you detailed reports from the 40th IAA Congress.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign