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Jones, de Nardis, Tait to lead Juries at Cannes Lions 2012

06-February-2012
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Jones, de Nardis, Tait to lead Juries at Cannes Lions 2012

Cannes Lions 2012 has named three more Jury Presidents for different awards categories this year.

Philip Thomas, CEO of Cannes Lions, said about the appointments, “The recognition of fresh ideas and the successful use of creativity advance the industry paving the way forward for the future. We are honoured to welcome such eminent authorities as David Jones, Mainardo de Nardis and Iain Tait to steer their juries to debate and award the most ground-breaking work in their respective categories.”

David Jones, Global CEO of Havas, Global CEO of Euro RSCG Worldwide and Co-Founder of One Young World, will lead the judging of the Creative Effectiveness Lions category, which launched last year. Jones was the driving force behind the hugely successful ‘Tck Tck Tck’ campaign for Kofi Annan for the 2009 Copenhagen Climate Summit, with 18 million people signing up as climate allies. He worked closely with David Cameron and the UK Conservative Party from 2007 up to and including Cameron's election as Prime Minister in 2010.

“Over the past decade, creativity has emerged as one of the most significant competitive advantages in business,” said Jones. “Today, you can no longer buy attention, you have to earn it. And in a world of more and more messages, shorter and shorter attention spans, and smaller and smaller screens, powerful creative ideas that cut through have never been more important. I’m delighted to chair the effectiveness jury that will reward the truly brilliant creative thinking that has driven proven profitable growth.”

This year, the Media Lions category will be chaired by Mainardo de Nardis, CEO, OMD Worldwide. An internationally recognised thought leader in media innovation and trends, de Nardis has led OMD since 2009. During his tenure, OMD has twice been named Global Media Agency of the Year by Adweek, and US Agency of the Year by Advertising Age, while also earning top local honours in many of its 140 offices across 80 countries. In 2011, OMD was named the world’s top ranked media agency for the third consecutive time by RECMA (Research Company Evaluating the Media Agency Industry). OMD has also been recognised as the world’s most creative media agency for an unprecedented five consecutive years by The Gunn Report for Media.

Prior to joining the Omnicom group of companies, de Nardis was Global CEO of Aegis Media and before that he ran Mediaedge:cia Worldwide. In 1993, he published ‘The European Media Map’, one of the first books on the development of the European and global media scene.

Commenting on the value of awards in today’s challenging business environment, de Nardis said, “Beyond the aspirational and inspirational value, awards are also a critical key performance indicator for agencies, measuring our ability to deliver creativity and innovation that drives brand demand and transactions.”

Iain Tait, Global Interactive Executive Creative Director of Wieden+Kennedy, will be Jury President of the Cyber Lions jury. Tait’s most recognised piece of work is the Old Spice ‘Responses’ campaign, where ‘The Man Your Man Could Smell Like’ created real-time video responses to fans. The campaign has been recognised around the world not only for its innovation, but also for its effectiveness.

His role at Wieden+Kennedy is to oversee and guide the work coming out of all of the network’s offices, pushing to develop the work into ever more interactive and challenging areas. He works across the spectrum of the agency’s clients, including Nike, Coca-Cola, Target, P&G, and many more. In recognition of his contribution to the agency, he was made a partner at the end of 2011.

Tait’s work has been awarded at Cannes Lions, The One Show, the Clio Awards, Art Directors Club, D&AD, Creative Circle and the Andy Awards. He was recently inducted into the AAF Hall of Achievement.

“I’m excited to guide a Cyber Jury that brings together the best talent from around the globe to recognise the greatest work in the world. There’s so much change taking place so rapidly in our space that it’s going to be tough to make sense of it all. But I’m confident we’ll prove this category is where creativity is vibrant, thriving, and shaping the industry,” said Tait.

As is known, JWT’s Executive Creative Director, North East Asia and Chairman, China, Lo Sheung Yan, known as Mayan among his peers, will lead the Outdoor Jury. Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide, will preside over the Mobile Lions jury in its inaugural year in 2012.

Also read:

Cannes Lions launches mobile category, Tom Eslinger is first Jury Chair

Cannes Lions appoints Lo Sheung Yan as Jury President, Outdoor

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