Johnson and Johnson consolidates its global media mandate with Lodestar UM. The global media review was initiated in May this year, the account size in India is estimated to between Rs 250 and Rs 300 crore and is a significant win for Lodestar in India.
“J&j is one of the most prestigious businesses in India, and among the most recognized brands globally. This is a proud moment for us. The best in class strategy, planning and business analytics, innovative buying practices and award winning content programs aided the team who has worked with determination and zeal for over 5 months,” said Nandini Dias, CEO of Lodestar UM.
The mandate was awarded to J3, the dedicated J&J group within UM Created by IPG.
Omnicom is the incumbent agency on the account in India. MEC also handled parts of the J &J business in Europe and was part of the review process.