Top Story


Home >> Advertising >> Article

John Abraham to beef up brand Castrol

Font Size   16
John Abraham to beef up brand Castrol

John Abraham, the latest darling of corporate India, has been roped in as brand ambassador of Castrol India Ltd. An avid biker and a youth icon, Abraham was felt to be the natural choice for Castrol lubricants, especially its two-wheeler range.

Announcing the tie-up, A S Ramchander, Director, Automotive Business, Castrol India, said, “Castrol is a super brand which has been in India for over 85 years. We have been trendsetters and innovators in the Indian lubricant industry, always putting customers at the heart of everything we do. The signing of the actor is in line with our philosophy of getting the right connects with our customers. Abraham is a passionate biker and a hero amongst two-wheeler enthusiasts, who form a large part of our customer base.”

Commenting on his association with Castrol, Abraham said, “I am a die-hard bike enthusiast. I am a loyal Castrol consumer. So when Castrol approached me to be their brand ambassador, I was thrilled. Castrol is all about passion and winning performance – values which complement my personality perfectly. I am looking forward to this association and doing some exciting creative work for the Castrol brand.”

Sudhanshu Vats, Vice-President-Marketing, Castrol India, added, “India is the fastest growing motorcycle market in the world and Castrol India has a dominant market share position in the motorcycle lubricant market.”

“Abraham was a perfect choice as brand ambassador, given his passion for motorcycles and the power and style that one associates with him. We have some innovative communication and marketing initiatives lined up which should generate a lot of interest and excitement amongst our consumers. He joins Castrol’s other superstar brand ambassadors – Rahul Dravid and Adam Gilchrist,” Vats further said.

He revealed that Castrol would be advertising in print, TVC and the Internet. It was all about a 360-degree approach.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO