Top Story


Home >> Advertising >> Article

Joel Multimedia bags media duties of ADF Foods

Font Size   16
Joel Multimedia bags media duties of ADF Foods

Joel Multimedia Pvt Ltd, a Mumbai-based media planning and buying agency, has bagged the media planning and buying duties of ADF Foods, formerly known as American Dry Fruits. The size of the account is in the range of Rs 5-7 crore. JWT handles the creative duties of ADF foods.

On awarding the account to Joel Multimedia, Bimal Thakkar, MD, ADF Foods Ltd, said, “We at ADF are delighted to extend our association with Joel Multimedia as our media buying agency for our requirements for the domestic market. We have enjoyed working with them in the international markets and are confident with the expertise the agency and its team have in the local media space.”

Commenting on the win, Varghese Thomas, Founder and Director of Joel Multimedia, said, “It’s a dream come true moment for us. We have partnered with ADF for their international media and it’s been a wonderful association. We would be working very closely with them for their domestic launch. The challenge is to connect with our consumers with a 360 degree media approach, which comprises traditional and innovative media options.”

Joel Multimedia Pvt Ltd was launched almost a year back. The agency specialises on media planning and buying. It has been the media agency for ADF Foods for their international media buying.

ADF Foods is one of the leading companies in the world to provide ethnic Indian food to people across the globe. Their main focus is on the ready-to-eat, frozen and pickle category. The brand has been present in international markets such as the UK, Europe, the US, the Middle East and South Africa. ADF Foods is planning to re-launch in the Indian market.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline