JK Tyre banks on motor sports for brand connect

JK Tyre banks on motor sports for brand connect

Author | exchange4media News Service | Wednesday, Mar 23,2005 7:40 AM

JK Tyre banks on motor sports for brand connect

With an aim to put the Indian motor sports on the racing world map, JK Tyre introduced its prodigies Karun Chandhok, Armaan Ebrahim and Parth Ghorpade in the Capital on Tuesday.

When asked about the marketing strategy behind launching the prodigies, Anand Dubey, Advertising Manager, JK Tyre, said, "JK Tyre has been promoting Narain Karthikeyan for 10 years and our endeavour has always been to promote the sport across the country and look out for new talents. Promoting motor sports gives us a positive sheen and it connects very well with our tyre brand because no one can think of motor sports without tyres."

Speaking on the occasion, Raghupati Singhania, Vice Chairman and Managing Director, JK Tyre said, "Harnessing racing talents for over a decade now, we at JK Tyre have succeeded in putting a complete racing programme into place, whereby racing talent in India may be recognised and duly rewarded."

"We are committed to take this sport to great heights of fame, glory and victory," he added.

Dubbed as India's fastest rising star, Chandhok has confirmed his participation for the World Series, while Ebrahim will be the youngest-ever contender in the Formula BMW Asia. Ghorpade, multiple karting winner and cadet class champion in the JK Tyre National Karting Championship, will represent the country in the Asian Zone Karting Championship.

The fastest Indian in the world known for his fantastic speed and exceptional style, Narain Karthikeyan arrived in the Capital to meet his long-standing sponsor, JK Tyre and to inspire the three prodigies being launched into the various levels of International motor sports with his presence. "I am very happy to be back here," he said.

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