With an aim to put the Indian motor sports on the racing world map, JK Tyre introduced its prodigies Karun Chandhok, Armaan Ebrahim and Parth Ghorpade in the Capital on Tuesday.
When asked about the marketing strategy behind launching the prodigies, Anand Dubey, Advertising Manager, JK Tyre, said, "JK Tyre has been promoting Narain Karthikeyan for 10 years and our endeavour has always been to promote the sport across the country and look out for new talents. Promoting motor sports gives us a positive sheen and it connects very well with our tyre brand because no one can think of motor sports without tyres."
Speaking on the occasion, Raghupati Singhania, Vice Chairman and Managing Director, JK Tyre said, "Harnessing racing talents for over a decade now, we at JK Tyre have succeeded in putting a complete racing programme into place, whereby racing talent in India may be recognised and duly rewarded."
"We are committed to take this sport to great heights of fame, glory and victory," he added.
Dubbed as India's fastest rising star, Chandhok has confirmed his participation for the World Series, while Ebrahim will be the youngest-ever contender in the Formula BMW Asia. Ghorpade, multiple karting winner and cadet class champion in the JK Tyre National Karting Championship, will represent the country in the Asian Zone Karting Championship.
The fastest Indian in the world known for his fantastic speed and exceptional style, Narain Karthikeyan arrived in the Capital to meet his long-standing sponsor, JK Tyre and to inspire the three prodigies being launched into the various levels of International motor sports with his presence. "I am very happy to be back here," he said.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking