Jio Fi made a fresh entry at the second position in BARC’s Top 10 Brands Across Genres for the eight week (February 18-24) of 2017’s viewership and ad insertions with 11,602 insertions.
Meanwhile Bharatiya Janata Party (BJP) continued to top BARC’s Top 10 Brands with 13,973 insertions.
Dominos Mobile App, Lalitha Jewellery, Dettol Liquid Soap and Surf Excel Easy Wash entered the list at fifth, seventh, ninth and tenth spots with 8968, 7747, 7102 and 7096 insertions, respectively.
Close Up Ever Fresh moved up to fourth spot with 9166 insertions.
Airtel Payments Bank, Colgate Dental Cream and Vivo V5 Plus slipped to third, sixth and eighth spots with 9848, 8327 and 7336 insertions respectively.
In the Top 10 Advertisers list, FMCG firm Hindustan Lever and Reckitt Benckiser India retained their top spots with 1,29,577 and 51,883 insertions respectively.
Patanjali Ayurved, Smithkline Beecham and Vini Product climbed up to third, fifth and ninth spots with 28,240, 21,096, and 16,376 insertions respectively.
Procter & Gamble, Cadburys India, Colgate Palmolive India and Super Cassettes Industries slipped to fourth, sixth, seventh and tenth spots with 21,377, 21,079, 20,779 and 15,684 insertions respectively.
Brooke Bond Lipton India entered the list at the eighth spot with 17,771 insertions.