Top Story

e4m_logo.png

Home >> Advertising >> Article

Jio Digital Life leads BARC's Top 10 Brands; Hindustan Lever leads Top 10 Advertisers

17-March-2017
Font Size   16
Share
Jio Digital Life leads BARC's Top 10 Brands; Hindustan Lever leads Top 10 Advertisers

Jio Digital Life topped the BARC’s Top 10 Brands Across Genres for week 10 (March 4- 10) of 2017’s viewership and ad insertions with 11303 insertions.

Airtel Payments Bank, Goodknight Active Plus, and Lalitha Jewellery slipped to second, seventh, and eighth spots with 9412, 6787, and 5878 insertions respectively.

Vodafone Play App, All Out, Reliance Trends, Hero Duet, and Hero Splendor Range entered the list at third, fifth, sixth, ninth and tenth with 8796, 7827, 7799, 5829, and 5806 insertions respectively.

Colgate Dental Cream moved up to fourth spot with 8198 insertions.

In the Top 10 Advertisers list, FMCG firm Hindustan Lever and Reckitt Benckiser India retained their top two spots with 87458 and 56443 insertions respectively.

Cadburys India, Procter & Gamble, and Coca Cola India moved to third, fifth, and eighth spots with 28115, 22354, and 18055 insertions respectively.

Patanjali Ayurved, Brooke Bond Lipton India, and Super Cassettes Industries slipped to fourth, ninth, and tenth spots with 23327, 16150, and 15830 insertions respectively.

Colgate Palmolive India and ITC retained their sixth and seventh spots with 20791 and 19187 insertions respectively. 

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India