Jio Digital Life topped the BARC’s Top 10 Brands Across Genres for week 10 (March 4- 10) of 2017’s viewership and ad insertions with 11303 insertions.
Airtel Payments Bank, Goodknight Active Plus, and Lalitha Jewellery slipped to second, seventh, and eighth spots with 9412, 6787, and 5878 insertions respectively.
Vodafone Play App, All Out, Reliance Trends, Hero Duet, and Hero Splendor Range entered the list at third, fifth, sixth, ninth and tenth with 8796, 7827, 7799, 5829, and 5806 insertions respectively.
Colgate Dental Cream moved up to fourth spot with 8198 insertions.
In the Top 10 Advertisers list, FMCG firm Hindustan Lever and Reckitt Benckiser India retained their top two spots with 87458 and 56443 insertions respectively.
Cadburys India, Procter & Gamble, and Coca Cola India moved to third, fifth, and eighth spots with 28115, 22354, and 18055 insertions respectively.
Patanjali Ayurved, Brooke Bond Lipton India, and Super Cassettes Industries slipped to fourth, ninth, and tenth spots with 23327, 16150, and 15830 insertions respectively.
Colgate Palmolive India and ITC retained their sixth and seventh spots with 20791 and 19187 insertions respectively.