Jet Airways is on the lookout for new agencies to handle its advertising. Industry sources peg the total business in the vicinity of Rs 50 crore. Jet Airways had recently parted ways with Network Advertising, which has been handling its creative and media duties for the last six years. The pitch call has just gone out and currently there isn’t much clarity on various details like whether the aviation major would be looking for separate agencies or an integrated agency.
Network Advertising had issued a communiqué on July 28, 2006, announcing their decision to formally resign the Jet Airways account. The communiqué quoted Vinod Nair, Managing Director, Network Advertising, “It has been a great journey over the past six years. We take great pride in the role we have played in making the Jet Airways brand what it is today. We wish them the very best in their future endeavours.”
Speaking on the pitch, Gaurang Shetty, Vice-President, Marketing, Jet Airways, said, “We’ve had a long and healthy relation with Network. However, the competitive scales are changing. The needs and ways of getting to the consumers – nationally and internationally – are changing. Keeping that in mind, it made sense for Network and us to move on. They will be handling the business until we have found a new agency.” Shetty refrained from divulging any further details on the business size or even if talks with any agency had commenced.
When asked whether Jet was looking for one or two agencies for media and creative, Shetty said, “These developments don’t happen overnight. We have asked agencies to present their ideas to us and we will take a decision on that once the pitch processes proceeds at least half way.”