Fiat Chrysler is scouting for a creative partner for its soon-to-be-launched offering Jeep SUV. The pitch is in its initial stages and involves participation from multiple agencies.
Italian car maker Fiat announced its plans to launch the Jeep SUV brand in India by the end of this calendar year through a separate dealership network, earlier this year.
Jeep comes from the Chrysler umbrella wherein Fiat holds over 61 per cent stake.
Chrysler Group LLC manages vehicle marketing, sales and service – together with alliance partner Fiat Group – in more than 120 countries around the world.
Fiat plans to introduce the premium Grand Cherokee and the compact SUV Wrangler in India this year.