Jean-Remy von Matt, Founder and Chairman of Jung von Matt, Hamburg, will head this year’s Outdoor Jury at Cannes Lions. Organisers of the 54th Cannes Lions International Advertising Festival announced the development.
Terry Savage, Executive Chairman of the Festival, said, “Having such high standards and a strong quest for creative excellence, Jean-Remy is a great creative whose ideas are truly respected. We very much welcome him chairing the Outdoor Jury.”
Commenting on his new role, von Matt said, “I’m proud to chair the jury of outdoor advertising, the toughest challenge for every creative because no other medium meets such distracted consumers.”
Jung von Matt, founded by von Matt and his partner Holger Jung in Hamburg in 1991, is Germany’s largest independent creative agency and was recently voted the number one creative agency by leading German business magazine ‘Handelsblatt’. Numerous awards include 19 Cannes Lions.
von Matt’s philosophy is that a great idea should be like the Trojan Horse: fascinating in appearance, so that the consumer lets it enter his heart, but of conquering content. Regardless of the changing media landscape, he considers outdoor advertising to be the only classic medium that can keep its importance “as long as one needs fresh air to live.”
From 2006, Outdoor entries are judged by a separate and dedicated jury. The 54th International Advertising Festival will be held on June 17-23, 2007 at Cannes, France. Cannes Lions is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards.