Jaypee Cements is on the lookout for a creative agency and has called for a pitch. It is learnt that a brief has been sent out to various agencies. However, the names of the agencies taking part in the pitch couldn’t be ascertained at the time of filing the report. The account size is pegged in the region of Rs 10 crore.
The Jaypee Group is a well diversified infrastructural industrial conglomerate in India. Over the decades, it has maintained its salience with leadership in its chosen line of businesses – cement, engineering and construction, private hydropower, hospitality, real estate development, expressways and highways.