Top Story


Home >> Advertising >> Article

Javed Akhtar to deliver The Subhas Ghosal Foundation Lecture 2006

Font Size   16
Javed Akhtar to deliver The Subhas Ghosal Foundation Lecture 2006

After the session on ‘Brands under Fire’ last month, poet, lyricist and scriptwriter Javed Akhar will now provide succour at the Subhas Ghosal Foundation (SGF). Akhtar will deliver the annual Memorial Lecture of the SGF on ‘The Role of Cinema in Secular India’ on December 19. The event has been sponsored by ABP Ltd.

The Subhas Ghosal Foundation was set up to promote the values that Ghosal stood for in his lifetime. Ghosal spent his whole working career with the Thompson Company, but his concern and his presence extended over the entire profession of marketing communication.

One of the several projects undertaken by the Foundation each year is the Subhas Ghosal Foundation Lecture. The Foundation does not restrict its choice of speakers to any one field, but draws on the wisdom of experts in many areas of excellence.

One such expert, known for both his wit and his wisdom, is Akhtar. He belongs to a family lineage that can be traced back to seven generations of writers. His own career as a scriptwriter (collaborating with Salim) gave mainstream Hindi cinema a new direction and garnered respect for the written word. Later, when he turned lyricist, Akhtar wrote some of the best-loved songs in Indian cinema.

Akhtar makes no secret of his opinions. He has lectured on subjects ranging from Urdu poetry and Hindi cinema to social justice and communal harmony.

Also see:

Subhas Ghosal Foundation takes a look at ‘Brands under Fire’


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers