MSN, the online services division of Microsoft Corp, has appointed Jaspreet Bindra to the newly created position of Country Manager for MSN India. Bindra will be based in Mumbai and will be closely working with Ravi Venkatesan, Chairman, Microsoft India. He will be reporting to, Alex Stewart, Director, MSN Asia Pacific.
Commenting on Bindra’s appointment, Stewart said, “I’m pleased to announce Jaspreet’s appointment as the new Country Manager for MSN in India. He has a strong leadership background in commercialising mobile and Internet technology for the Indian market, and brings a wealth of experience and expertise to MSN that will help drive our business.”
Bindra joins MSN following a long stint with the Tata Group. He was a part of the Tata Administrative Services (TAS), wherein he held senior sales, marketing and general business management positions in the telecom, Internet and consumer companies within the Group.
Bindra has been contractually associated as a Principal with Pittiglio, Robin, Todd and McGrath (PRTM), the global management consulting firm, over the last year. He has also worked with Bazee.com, now eBay India, as Chief Operating Officer.
Welcoming Bindra on board, Venkatesan said, “The digital economy is booming in India. The online advertising market grew 63 per cent last year. With the ballooning online and mobile audiences – with 39.5 million Internet users in India and 72 million mobile phones, the opportunities for digital marketing are immense.”
Bindra said, “MSN is a global market leader and it’s a great time to join the team. This year MSN will launch its innovative new set of Internet services – Windows Live – which will offer even more opportunities for advertisers. I’ll be focused on driving consumer use of these services, bringing new advertisers online and exploring business opportunities in the booming mobile market.”