In an effort to sharpen focus on the continued growth of the Asia Pacific region, Omnicom Media Group has introduced a new sub-regional structure effective June 3, 2013. Under the new structure, two sub-regional assignments covering South East Asia and Greater China are being added, in addition to Australia and New Zealand.
Jasmin Sohrabji will continue to lead Omnicom Media Group India as CEO, and also take on the task of leading the South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M – brands of Omnicom Media Group.
Sohrabji joined Omnicom Media Group in 2007 with the mandate of setting up OMD’s India operations. OMD has metamorphosed to one of India's fastest growing media agency today, with an impressive roster of clients. With more than two decades in the industry, Sohrabji has collected multiple accolades and distinctions, including recognition as ‘Agency Innovator 2009’ (The Internationalist, UK), ‘Agency Head of the Year’ (Media Magazine, Asia), etc.
Commenting on the appointment, Barry Cupples, outgoing CEO of Omnicom Media Group, APAC said, “Asia is vibrant and the lens of the world is on this region. The media and communications industry is being shaped by seismic shifts, and the South East Asia region is at the heart of many of these changes. Omnicom Media Group SEA and India has a strong and talented leader in Jasmin. She has a clear vision that will help in strengthening our eco-system. Jasmin has our complete faith and trust to be an even bigger star in the new role.”
Newly appointed APAC CEO of Omnicom Media Group, Cheuk Chiang said, “Bolstering our regional management capacity with a new sub-regional structure reinforces our commitment to this region. Jasmin is an asset to the senior leadership team and I am confident that under her guidance and vision, our presence in South East Asia and India will get stronger.”
Sohrabji said, “Setting up OMD India was a huge opportunity and which the India team is very proud of. I am looking forward to the additional responsibility and working closely with the SEA team to further strengthen the sub-region.”
Under the sub-regional structure, Doug Pearce, CEO of OMG China will add Greater China responsibilities overseeing Hong Kong and Taiwan, while Leigh Terry will continue to lead Omnicom Media Group’s operation in Australia and New Zealand. Sohrabji, along with Pearce and Terry, will report to Cheuk Chiang.