Arms Communications has entered into a joint venture with K&L Inc to facilitate the latter’s entry into the Indian market. K&L Inc is one of the leading advertising agencies headquartered in Japan with a worldwide network in Singapore, Hong Kong, Shanghai and Amsterdam. The new entity, K&L Arms, will be launched by October-end 2007 after the completion of all formalities of the JV. The agency will be headquartered in Delhi.
Sumitaka Kita, Chairman, K&L Inc, said, “We’ve had an excellent working relation with Arms Communications in the last two years and I am confident that K&L Arms will make a strong impression with the Japanese clients operating in India.”
K&L’s Japanese clients present in India include Nikon, EBARA, NEC, and Pioneers, among others. K&L Inc will be the fourth Japanese agency besides Dentsu, ADK and Hakuhodo to operate in India, where more than 50 Japanese brands are already active with many more to come.
Reet Ahluwalia, Chairman, Arms Communications Ltd, said, “Japanese brands are essentially not aligned to major global networks and we see this as a big opportunity for the new agency, which will have one senior K&L executive from Japan based in Delhi.”
Last month, Arms Communications had created a new joint venture, Arms Crestra, with Debashis Bose, who was earlier CEO of Hakuhodo Percept in India.
Speaking on the new JV, Bose, CEO of Arms Crestra, said, “In my experience of servicing many large Japanese accounts during my tenure with Hakuhodo, a strong Japanese client relationship coupled with effective advertising by K&L Arms should make for stable and profitable long-term relationships with Japanese brands.”
Arms Communications plans to sign two new JVs in the digital sphere and public relations soon. “After more than 30 years in the business, our vision of making Arms Group a complete 360-degree communication agency should be realised by the end of the year,” added Ahluwalia.