The Jammu & Kashmir Tourism Department is inviting offers for empanelment of advertising agencies for a period of three years. It will empanel not more than three agencies at a time and will utilise the services of the empanelled agencies as per their expertise, quantum and quality of work. The interested agencies have to submit the proposals to the J&K Government by January 25, 2014.
The agencies must be able to handle print, audio, video, internet, digital and social media advertisements, outdoor activities and also undertake printing jobs of the Department. The agencies will have to conceptualise and implement a customised promotional campaign for the Jammu, Kashmir and Ladakh regions in the domestic/ international markets, which would remove apprehensions in the minds of potential tourists and target both consumer and travel trade.
The Jammu & Kashmir Tourism Department is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises overall planning and execution of schemes for the development, up-gradation and improvement of the tourism infrastructure in different parts of the state. It provides support to the private sector industry in the form of incentives for setting up various tourist facilities as well as for promotion and marketing of their products and services.