Top Story


Home >> TREND >> Article

Jaideep Verma’s ‘Local’ -- well-crafted narrative journey of a copywriter

Font Size   16
Jaideep Verma’s ‘Local’ -- well-crafted narrative journey of a copywriter

Author Jaideep Verma intends to make literary writing entertaining. His book ‘Local’ is a well-crafted narrative journey of Akash, a 28-year old copywriter, who straddles between two contrasting worlds – a multinational ad agency throughout the day and night time home, the local train.

The book was launched by renowned film director Sudhir Mishra of “Hazaaron Khwahishe Aisi’ fame.

Indialog Publications editor Mr. Sampat has given Verma’s manuscript a distinct honour of being so well written that one can get a clear idea of the book’s theme just by reading 2-3 chapters.

D. Ramakrishna, Executive Creative Director, JWT, truly honours Verma as a writer who is comfortable writing about almost anything from cricket to movies to advertising etc. “What sets the book apart is the sheer number of different characters included in the story that the readers can easily identify with.”

‘Local’ is priced at Rs 250 and is expected to strike immediate chord with Mumbaikars. Verma believes that a book can be as entertaining as cinema if written well.

Quoting the example of Munshi Premchand’s works in Hindi, he said that Indian writing needs to be enriched as far as English is concerned.

Casting away perceptions that the book being Mumbai centric, will not do well elsewhere, Verma said that there is a space for every kind of writing.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO