Top Story

e4m_logo.png

Home >> Advertising >> Article

Jaideep Mahajan returns to Rediffusion Y & R as National Creative Head

20-July-2015
Font Size   16
Jaideep Mahajan returns to Rediffusion Y & R as National Creative Head

Jaideep Mahajan aka JD is back to Rediffusion Y&R as National Creative Head and will work closely with CCO, Rahul Jauhari. JD will be based out of the agency’s Delhi office. As a group resource, JD will also oversee the creative product of Everest Delhi.

With over 17 years of industry experience, JD comes with a 100 plus International & National Awards and big brand work to his credit. He has worked with agencies such as JWT, Contract, Linen Lintas, McCann Erickson, Kuala Lumpur, Leo Burnett/Arc Worldwide, Kuala Lumpur and Rediffusion Y&R.

His recently launched Dabur Vatika Shampoo ‘Brave & Beautiful’ campaign  for Lowe Lintas one of the most talked about 2014-15 campaign in India. The campaign got over 90 million Internet impression in one month.

Speaking about the appointment, Dhunji S.Wadia, President, Rediffusion Y&R says, " In a way, I started the return to the group movement when I re-joined in 2010. Rahul Jauhari followed next.  And now it is MANY-HAPPY-RETURNS for JD. JD has a proven reputation as a Creative leader and is held with great regard both internally and his clients.

Speaking on the appointment, Rahul Jauhari, Chief Creative Officer, Rediffusion Y & R says, “ JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”

Speaking on his appointment, Jaideep Mahajan says, “ Given the change that is underway in the group, this seemed like a perfect time to return home. Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...