Jaideep Mahajan aka JD is back to Rediffusion Y&R as National Creative Head and will work closely with CCO, Rahul Jauhari. JD will be based out of the agency’s Delhi office. As a group resource, JD will also oversee the creative product of Everest Delhi.
With over 17 years of industry experience, JD comes with a 100 plus International & National Awards and big brand work to his credit. He has worked with agencies such as JWT, Contract, Linen Lintas, McCann Erickson, Kuala Lumpur, Leo Burnett/Arc Worldwide, Kuala Lumpur and Rediffusion Y&R.
His recently launched Dabur Vatika Shampoo ‘Brave & Beautiful’ campaign for Lowe Lintas one of the most talked about 2014-15 campaign in India. The campaign got over 90 million Internet impression in one month.
Speaking about the appointment, Dhunji S.Wadia, President, Rediffusion Y&R says, " In a way, I started the return to the group movement when I re-joined in 2010. Rahul Jauhari followed next. And now it is MANY-HAPPY-RETURNS for JD. JD has a proven reputation as a Creative leader and is held with great regard both internally and his clients.
Speaking on the appointment, Rahul Jauhari, Chief Creative Officer, Rediffusion Y & R says, “ JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”
Speaking on his appointment, Jaideep Mahajan says, “ Given the change that is underway in the group, this seemed like a perfect time to return home. Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly.”