Aidem Ventures has been appointed as an advertising partner for Sahana Group’s Marathi news channel Jai Maharashtra.
“Regional channels accounted for approximately 27 per cent of total television viewership in 2012, which is proportionate to the advertising market share they commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience.”
“From our own experience with regional channels, we have come to realise that a staggering number of advertisers are seeing the benefits of developing localised communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with Jai Maharashtra and look forward to driving its vision,” said Alok Rakshit, Business Head, Regional and News Broadcast, Aidem Ventures.
Jai Maharashtra is a 24-hour news and current affairs channel that was launched on May 1, 2013. Committed to offer a thoughtful analysis and fearless opinions, Jai Maharshtra’s team of editors and writers track news in Maharashtra, India and the world and provide a perspective that is reflective of a changing dynamic, said an official release.
“The Aidem team has a good understanding of the Indian advertising market and we believe they’ll help us connect better with our advertisers. We look forward to a continued association with them to help us achieve better yield for the channel over the long term,” said Waahiid Ali Khan of Sahana Group of Companies.
“Given Aidem’s proven track record in the News TV advertising trade, this association is a great way to begin the new financial year,” added Adil Mateen, President, Sahana Films.
With Mandar Phanse as the Editor and Tulsidas Bhoite and Ravi Ambekar as the Executive Editors, the channel has already gained tremendous traction in the Maharashtra market, added the release.