Tata Motors-owned luxury vehicle brand Jaguar Land Rover has announced a global media agency review across its media strategy, planning and buying services.
This review is in line with the completion of its existing agency agreement. WPP's Mindshare has been the media agency on record for Jaguar Land Rover since 2000 when the brand was owned by Ford.
“This review is in accordance with Jaguar Land Rover's usual sourcing best practice and reflects the company's commitment to conduct business in an open and fair way,” the company spokesperson stated.
“Jaguar Land Rover considers its suppliers to be integral to business success. Our supplier relationships help us to develop products that surprise and delight our customers and deliver our brand visions,” he added.