“India is, what US was five years ago” comments such as these are becoming rare by the day because the global advertising and media landscape has changed to make countries such as India no longer just investment markets but contributors towards growth for multinational companies. The advent of technology and the dynamics of both the Indian economy and its demographics have brought about changes that also signal continued growth in the future. And there are many questions in context to how this growth should be structured.
Some of these will be tabled this October at Jagran presents exchange4media Conclave, scheduled for October 22 in Delhi and October 23 in Mumbai. The e4m Conclave is a platform that allows discussions that will shape the growth of Indian marketing, advertising and media business by bringing global thought leaders and visionaries and Chiefs of businesses of the Indian industry on the same stage.
The objective is to exchange notes on what are the game changers of the global communication business, what India can learn from these and how India already contributes to it. For various companies, Indian offices are already serving as headquarters for specific aspects of their businesses. Very recently, the media agency business saw the announcement of the first India-based Global Media Agency CEO in the form of Vikram Sakhuja, CEO-designate, Maxus India.
As India is becoming stronger in the role that it plays globally, it is also asking questions on what is the road ahead for not just return on investments on media such as TV, print or digital but of marketing on the whole. What are the global best practices that companies in India can benefit from in terms of linking marketing back to the finance function of the company? From a concern as specific as this, to a subject as broad as what does big data mean to companies in India – how are they navigating the challenges and leveraging the advantages that can come from mining big data.
The change in the role that insights play in formulating a plan of action for communicating with consumers and other stakeholders has delivered unprecedented results for many companies. The exchange4media Conclave looks to understand, decode and deliberate on some of these changes.
In its 12th edition now, the Conclave is set to see speakers such as Nick Emery, Global CEO, Mindshare Worldwide as the Keynote Speaker.