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Jack in the Box Worldwide starts Delhi operations

16-August-2013
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Jack in the Box Worldwide starts Delhi operations

Jack in the Box Worldwide has opened its Delhi office and brought Mairu Gupta on board as Vice President and Business Head, Delhi.

Abhishek Razdan has been promoted to Senior Vice President and Business Head, Mumbai.

Both, Razdan and Gupta will report directly to Roopak Saluja, Founder and Chief Executive Officer, The 120 Media Collective.

Razdan has headed Client Servicing at the agency for over a year, managing a number of clients, including Nivea, Epic, and Louis Philippe. Prior to joining Jack in the Box, he was with BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L.

Gupta has extensive experience of over a decade in digital marketing and mainstream advertising, having worked with start-ups and agencies across categories for clients such as Unilever, Coke, Intel, Taco Bell, HDFC, Xerox, MTS, Mother Dairy, Fiat and Bata. He was most recently at SapientNitro as India Marketing Lead. Previously, he started his own digital agency, Bluesprint Inc. and later went on to work with Simply Audiobooks, Saatchi & Saatchi and Rediffusion Y&R.

On the new dual Business Head structure and setting up of the Delhi office, Roopak Saluja said, “The value a Delhi-Gurgaon presence will bring to our PepsiCo mandate is unquestionable. While that’s the immediate driver of the decision, we’ll be pitching aggressively and responding to long-time requests to establish a presence there, allowing us to ramp up to a mid-size office by the end of the year. This dual decentralised structure makes perfect sense in the evolution of JITB, led by two very competent professionals. Most of all, we’re all on the same page about striving to evolve our output from digital communications solutions to media-agnostic business solutions with digital at the core, something we’re getting better at every day.”

Heather Gupta, Chief Talent Officer, The 120 Media Collective added here, “Expanding into Delhi is a natural progression for us. We are delighted to be able to expand our footprint geographically, and I am confident that under Mairu’s leadership, our Delhi office will soon become a force to be reckoned with.”

Abhishek Razdan, Senior Vice President & Business Head, Mumbai said, “It's been over a year for me at Jack In the Box, and I have thoroughly enjoyed each and every moment of it. Our ambition is to make Jack in the Box the first choice amongst clients looking for media agnostic solutions.”

On his appointment, Gupta said, “Having worked across both mainline and digital forms of advertising, I’ve realised that ideas don’t work in isolation. Our vision is to create ideas that are media agnostic and tightly integrated with brand positioning. We are not a social media agency, or a digital or ATL or BTL agency. We are driven to solve business problems for brands by creating great ideas and content across platforms.”
 

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