Top Story


Home >> Advertising >> Article

Jack & Jones India pulls down alleged ‘sexist ad’ with Ranveer Singh

Font Size   16
Jack & Jones India pulls down alleged ‘sexist ad’ with Ranveer Singh

Danish fashion brand Jack & Jones India has pulled down their controversial and alleged ‘sexist’ outdoor ad featuring Ranveer Singh after facing ire on social media. The outdoor ad is part of their recent campaign ‘Don’t Hold Back’, which is the brand’s first ever India specific video. On November 21, the brand apologised individually to consumers on social media for the ad hurting their sentiments and also informed their decision of withdrawing it immediately.

Actor Siddharth had also expressed his disgust at the demeaning creative and the brand went on to apologise to him publicly as well.

The campaign has been done by Mumbai-based advertising agency Marching Ants. According to reports, the ad was reported to ASCI, which eventually forced the brand to withdraw the creative.

The creative focussed on the brand’s ‘Sharp Office Shirts’ range and showed Singh carrying a woman on his shoulders and about to enter an elevator with the tagline ‘Don’t hold back, take your work home’. Twitteratis objected to the portrayal of women in the creative as sexual objects.

Several brands this year have been forced to pull down their campaigns after audience reacted negatively on social media. In April this year, Ola Cabs had to withdraw one of its ‘sexist’ ad titled, ‘Too expensive to take girlfriend out on a date’ for Ola Micro after facing severe social media backlash. It underlined the message that using an Ola Micro was cheaper than dating one’s girlfriend. Havells India was also forced to pull down its television campaign, which talked about anti-reservation. 

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.