Top Story

e4m_logo.png

Home >> Advertising >> Article

It's always wise to operate from the points of strength: Simi Sabhaney

08-April-2014
Font Size   16
Share
It's always wise to operate from the points of strength: Simi Sabhaney

Simi Sabhaney has worked with Ogilvy India for 23 years and was recently appointed as the CEO, Dentsu Communications. She will be based out of Bangalore.

Q. How have the last two and half months been for you, after your appointment as CEO at Dentsu?

Some words and phrases that I would associate with my first two and a half months as a CEO at DCPL are Jet Airways, Indigo, Air India, Singapore Airlines, rationed sleep, exchanging visiting cards, new faces, new names, new contracts, new negotiations, new recruits, new conference room, new parking lot and of course, a room with a view.

Q. What are some of the new things that you need to unlearn or have unlearnt in your new role?

It’s not so much about unlearning but more about transfer of learning to a new environment. It’s about adopting the new culture and adapting to the new habitat.

Q. What are the changes that you have made since taking charge? What is your business strategy going forward?

It’s important to be patient and observe; assimilate and assess what the ‘new’ has to offer. It’s always wise to operate from the points of strength. The idea is to nurture and consolidate current relationships and territory and then annex newer ones. I am in the process of strengthening our core and plugging the gaps, wherever they exist, with right talent and right skills. Talent that will blend in and yet stimulate the environment and skill that is required to keep pace with the changing face of communication. I want to integrate through specialisations, build a new business momentum and create work that will attract industry notice.

Q. Being based out of South for almost a decade, can we expect more south-based brands opting for Dentsu? How important is the South Indian market for Dentsu?

Of course. DCPL has its hub in Bangalore, so there is a great deal of ammunition lying in Bangalore. There are some hidden gems waiting for their turn. All that is required is to align everyone to a common set of goals, open some doors and then conquer.

Q. After a stint of 23 years with Ogilvy & Mather, what made you move to Dentsu?

Well, the counter question to this would be, if I didn’t do it now, then when would I do it?
I guess, there comes a time when you stop and decide to listen to your inner voice. My inner voice was urging me not to block change out of my life, anymore. I realized I needed to chart a new course for myself. I had to get out of my comfort zone. Dentsu is on a growth path. It is restless, it is energetic, it is young, it is hungry. I wanted to partake in this spirit.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.