ITC has set a target of 1,200 e-choupals covering nearly 5 lakh farmers by the end of June 2000. The pilot project which started with six choupals in June 2000, has already become one of rural India’s largest Internet-based interventions, reaching out to more than 1,20,000 farmers in 1,000 villages through 235 choupals in Madhya Pradesh, Karnataka and Andhra Pradesh.
Apart from helping farmers to increase their earnings, ITC expects that the infrastructure could also be used to market a “range of goods and services to the farming community including micro credit, insurance, health and education services.”
ITC plans to explore partnerships to market products of other companies by leveraging its marketing and distribution strengths and network. The company is in talks with some other companies to market their products.