Top Story

e4m_logo.png

Home >> Advertising >> Article

ITC initiates media pitch; account size over Rs 500 crore

11-January-2017
Font Size   16
Share
ITC initiates media pitch; account size over Rs 500 crore

ITC (Imperial Tobacco Company of India Limited) has initiated a media pitch ITC  across verticals, confirm industry sources. Madison is current agency on record. The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agencies.  The account size is estimated to be in the range of Rs 500 crore .

Madison won the account on the back a multi-agency pitch in January  2011.

Tags ITC Madison

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends