Top Story

e4m_logo.png

Home >> Advertising >> Article

ITC initiates media pitch; account size over Rs 500 crore

11-January-2017
Font Size   16
Share
ITC initiates media pitch; account size over Rs 500 crore

ITC (Imperial Tobacco Company of India Limited) has initiated a media pitch ITC  across verticals, confirm industry sources. Madison is current agency on record. The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agencies.  The account size is estimated to be in the range of Rs 500 crore .

Madison won the account on the back a multi-agency pitch in January  2011.

Tags ITC Madison

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited