ITC’s corporate division has called for a creative pitch for the first time. The pitch is taking place in Kolkata. The objective is to highlight ITC as a brand and create brand building awareness. JWT and O&M are two of the agencies in the race for the business. Sources close to the development have confirmed the news and pegged the account size at upwards of Rs 150 crore.
The campaign is for completion of 100 years of ITC next year and is scheduled to get underway in August 2010. The company is planning print, TV and radio initiatives as part of this campaign.
ITC has a diversified presence in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, IT, branded apparel, personal care, stationery, safety matches and other FMCG products.