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Italy is the partner country at Frames 2007

Italy is the partner country at Frames 2007

Author | Jagadeesh Krishnamurthy | Tuesday, Feb 13,2007 8:44 AM

Italy is the partner country at Frames 2007

FICCI-FRAMES 2007, the largest gathering on the business of entertainment in this part of the globe, to be held from March 26–28 in Mumbai, will have over 1500 delegates representing 20-odd countries across the world. These delegates will discuss the developments and trends debate the issues and challenges facing television, film, radio and even the digital industries.

The three-day convention will have around 30 sessions (plenary and parallels) covering the entire gamut of the media and entertainment sectors like films, television, digital entertainment, animation, gaming, visual effects, radio, etc through the six different tracks including the new digital track. On the second day, that is, on March 2, it will present the BAF Awards 2007, which recognises excellence in the animation industry.

“For the first time, we’ve tied up to position Italy as partner country with an effort to recognise that country in terms of cinema, film and media,” informs Amrita Sarkar of Frames 2007. The organisers are hopeful that the presence of the Italian media and entertainment delegation will open up new vistas of co-operation between the two countries.

Frames 2007 is expecting participation from a number of foreign delegations led by important institutions. The Cable and Satellite Broadcasting Association of Asia, LIMA, Reed MIDEM, X Media Lab and Mobile Entertainment Forum are some of the leading international institutes and organisations with which alliances have already been forged.

Revealing her expectations from this year’s event, Sarkar says, “It’s a meeting place of the media and entertainment conglomerates. We’ve been trying to bring in foreign brands that will really help provide an integrated interface to the Indian industry and also to bring in examples from countries like the US and Britain among others. We want a lot of interactions with Indian and international media companies to happen as it would not only help export of good content but also flow of ideas.”

On the various other activities Sarkar says, “We are looking at X Media Lab mentoring Indian companies on digital aspects.”

She goes on to add that the entertainment evenings will be more glamorous and bigger than the previous editions. “We’ve already received good response for the BAF Awards with almost 300 entries from across the world.”

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