Top Story


Home >> Advertising >> Article

It’s action time at brand consultancy firms

Font Size   16
It’s action time at brand consultancy firms

Companies are now opting more and more for specialised services of creative boutiques and brand consultancy firms to stand out in the clutter. As a result, it is action time at brand consultancy firms like Alok Nanda & Company Communications, Chlorophyll and WPP’s RMG David in India.

Alok Nanda & Company (Communications)—ANC has now spread its wings to do work for international markets. In addition, ANC is also involved with the Taj Group’s prestigious project called Taj Erotica Maldives. The new account win involves creating advertising in international markets of Europe and Japan.

To handle the influx of new account wins, ANC has recently recruited competent advertising professionals in a bid to add muscle to its team.

According to industry sources, ANC has almost clinched the account of a major retail chain in India recently.

On the emerging trend in the Indian industry, says a leading advertising professional in Mumbai:‘‘Many Indian companies have now realised that creative thinking finally comes from a small group of people and not the agency as a whole. In fact, advertisers prefer creative boutiques because of the undivided attention which they get from small outfits.”

Sharing similar views, Mr Kiran Khalap of Chlorophyll, a leading brand & communication consultancy services agency, observes that Indian corporates are more open to employing the services of smaller groups. Recently, Chlorophyll bagged a host of new accounts including HLL’s new launch ‘Ayush’.

In the case of Chlorophyll, growth also comes through increased revenues from the same client, because they see the value-additions made by Chlorophyll.

According to Mr Khalap, Chlorophyll’s organization model is not scalable. Hence, the agency intends to handle only a fixed number of assignments at any given point in time.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017