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It is not nice to do work just for the sake of awards: Priti Nair

It is not nice to do work just for the sake of awards: Priti Nair

Author | exchange4media News Service | Saturday, Oct 10,2009 8:22 AM

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It is not nice to do work just for the sake of awards: Priti Nair

“It is not nice to do work just for the sake of awards. I know that these are expressions of creativity, but we should be very clear that these are the ads that are specifically done for that. Why should we hide this fact? We are going to make sure that the work that we do for the clients is award worthy, but not on the cost of scams,” says Priti Nair, Managing Partner, BBH India. More

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