Publicis Groupe announced on Wednesday, September 19, 2007, the acquisition of a majority stake in Delhi-based Capital Advertising. Capital will continue to operate autonomously, but will be aligned with the Asia operations of the Publicis Worldwide network. Capital’s founding Directors Sunil Sachdeva and Prasad Subramaniam will report to Matthew Godfrey, CEO, Publicis Asia.
The move marks a strategic reinforcement of Publicis Groupe in one of the most dynamic economies and fastest growing advertising markets in the world. All of Publicis Groupe’s biggest brands and networks are already established in India, including advertising networks Saatchi & Saatchi, Publicis and Leo Burnett; media networks ZenithOptimedia and Starcom; and the recently created India Media Exchange as well as key marketing services agencies.
In 2005, Publicis Groupe significantly expanded its presence through the acquisition of Solutions, India’s top integrated marketing services agency.
The acquisition of Capital also vastly increases the presence of Publicis Worldwide in Delhi, the fastest-growing region in India. Publicis Worldwide already has a well-established presence in India through Mumbai-based Ambience Publicis, and Publicis India in New Delhi.
Since it was set up in 1992 by Sachdeva and Subramaniam, Capital has committed itself to high quality campaigns for local and global clients as varied as Maruti Suzuki, LG, CitiFinancial, Apollo Tyres, DLF, Hero Group, LML, and Spice Telecom, among others. The agency’s areas of expertise range from “established economy” sectors such as automotive, consumer durables and FMCG to “new economy” sectors like telecom, IT and financial services.
Olivier Fleurot, Executive Chairman, Publicis Worldwide, said, “India is a very important market for Publicis Worldwide. Not only does Capital Advertising allow us to increase our presence in this rapid-growth market, but it also strengthens our offer in the Indian Capital, which is the Indian advertising industry’s fastest growing zone. We are pleased to welcome Sunil, Prasad and the Capital teams on board.”
In a joint statement, Subramaniam and Sachdeva, said “Being part of an international network has become critical in order for us to best respond to our clients’ needs in an increasingly globalized market. We feel that aligning Capital with Publicis will allow us to provide the best services to our clients, and the best opportunities to our employees. This move is our way of taking our business to the next level.”
Publicis Groupe is the world’s fourth largest communications group, as well as the world’s second largest media counsel and buying group. The Groupe’s communication activities cover advertising, through three autonomous global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49 per cent owned Bartle Bogle Hegarty; and media consultancy and buying through two worldwide networks ZenithOptimedia and Starcom MediaVest Group.