Top Story

e4m_logo.png

Home >> Advertising >> Article

It’s India Shining all the way at ADASIA 2005; largest ever delegation descends at Singapore

15-November-2005
Font Size   16
It’s India Shining all the way at ADASIA 2005; largest ever delegation descends at Singapore

India is all set to make its mark at the biennial ADASIA at Singapore with s]ome 140 participants forming the Indian delegation at the largest advertising, marketing and media event in Asia to be held from November 20-23, 2005.

This is the highest number of delegates ever to represent India at the ADASIA Congress, the previous highest from India being 108, at ADASIA, Bali. The total number of participants this time is expected to be around 500.

This year’s ADASIA will see many Indian delegates taking the centrestage at the event. Anil Kapoor, MD & CEO, FCB-ULKA will be among the speakers, while Bharat Patel, CEO, P&G India; Pradeep Guha, CEO, Zee TV Networks; Bhaskar Das, Executive President, The Times of India Group; and Ramesh Narayan, MD, Canco Advertising Moderators will be acting as panelists in the event.

Unlike the usual conference where the speaker just gives his presentation, ADASIA ’05 will be conducted in an interactive and stimulating environment where the presentation by the speaker will be followed by a discussion with panelists and a Q&A session with the audience.

This year’s theme, ‘Winning in Asia’, aims to help marketers in Asia identify opportunities and develop new strategies to win in their local, regional and global marketplace.

Advertising Club Bombay, which played the role of the Secretariat to ADASIA, 2003, which was held at Jaipur, is also instrumental this time in mobilising delegates to the Singapore ADASIA from India. It also conducted a road show at Mumbai and dispatched mailers, reminders and SMSes to spread awareness about the event.

“Our road show in Mumbai, which was attended by Eric Teng, Deputy Chairman, ADASIA ’05, was a huge success attended by more than 350 people. Acknowledging the significant role played by the Advertising Club Bombay, the Organising Committee of ADASIA 05 has decided to levy only $770 as registration fees instead of $1,000 from Indian delegates, thus according a handsome discount of $230 per delegate. The said discount will be reimbursed by the Congress two weeks after the conclusion of ADASIA 2005,” said Bipin R Pandit, General Manager, Advertising Club Bombay.

Further India, would, purely in terms of numbers, be the leader among all other Asian countries at this year’s ADASIA Congress, thus leaving behind even Korea, which is the host for ADASIA 2007.

Needless to say, helping the Organising Committee of ADASIA 2005, Singapore in conducting the Road Show at Mumbai, timely dispatch of mailers, reminders through letter and SMS blasts have aided in reaching this landmark.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business