India’s leading shampoo brand Clinic All Clear Total from Hindustan Lever Ltd (HLL) has associated itself with Sony Entertainment Television’s ‘Fame Gurukul’. HLL has also roped in heartthrobs John Abraham and Bipasha Basu as brand ambassadors for its new shampoo, Clinic All Clear Hair Fall Defense.
John and Bipasha have made a special appearance at Mumbai’s Infinity Mall to gauge if the top four contestants of ‘Fame Gurukul’ are confident of creating the best impression in the off-site ‘Ranbhoomi’ event of the popular reality show.
‘Fame Gurukul’, a show that has engaged nearly 47 million viewers, will reach the grand finale in three weeks, when India will choose its first ‘Fame Jodi’. The ‘Ranbhoomi’ episode will be judged by John and Bipasha, where the final four contestants – Rex D’Souza, Rooprekha Banerjee, Qazi Tauqeer and Arpita Mukherjee – will compete.
Sajiv Kakkar, VP, Hair and Oral Care, HLL, said, “Launching our new variant during the show gave us the unique setting we wanted. Clinic All Clear stands for confidence, which is one of the important elements of the show.”
John and Bipasha will be seen in a commercial together for the first time. They will launch HLL’s new shampoo during the ‘Ranbhoomi’ show to, which will be telecast on October 5 at 8.30 pm on SET.