Top Story


Home >> Advertising >> Article

ISPs slug it out to Net customers

Font Size   16
ISPs slug it out to Net customers

Three major ISPs — BSES TeleCom, Dishnet DSL and Tata Internet Services — are vying with each other for tying up with housing complexes, large buildings and other clusters of customers for providing Net services. Industry sources said these private ISP players are taking VSNL, MTNL and BSNL head on. Corporate houses are increasingly disconnecting their existing lease-line/ISDN connections and are going for these ISPs. Currently the private ISPs are banking on VSNL’s gateways for connectivity, but are expected to grow faster after their own gateways become operational. All of them have major plans to commission their own gateways in a short span of time. While Dishnet has taken a lead in identifying large clusters of customers, BSES TeleCom and TISL are now trying to pick up new clients. Dishnet has already tied up with at least a dozen five-star hotels all over the country, with a few in Mumbai including The Leela and Sun-n-Sand, and large buildings like Bombay Stock Exchange, Essar House, Godrej IT Park, Diamond Bourse, and many buildings in Nariman Point. Dishnet and TISL are using digital subscriber line technology, which is a premium service. DSL is a broadband and high speed Internet connectivity technology designed for use on regular phone lines. BSES TeleCom is also providing DSL technology, but is focusing more on two other routes: direct optic fibre cable link up to the end user or fibre network up to the local cable operator, who will connect to the end user’s computer through the existing cable network. The company has tied up with a few resident associations and local cable operators in the Bandra-Khar area to provide Net services, while it is talking to many housing complexes in Mumbai’s suburbs, according to senior company officials. DSL technology can be used to transmit high quality video, carry out video conferencing and deliver high-speed data transmission without interrupting normal telephone services.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business