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IRS 2009 R2: Radio Mirchi continues lead, but listenership declines; Red FM makes gains

09-January-2010
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IRS 2009 R2: Radio Mirchi continues lead, but listenership declines; Red FM makes gains

The Indian Readership Survey (IRS) 2009 Round 2 data on the radio industry, released by the Media Research Users’ Council (MRUC) on January 8, 2010, once again shows Radio Mirchi as the lead FM radio station across India.

However, compared to the IRS 2009 R1 data (Radio stations - last one week), the listenership of the FM station has seen a decline of 2.36 per cent from 41,416,000 in R1 2009 to 40,438,000 listeners in this round.

What is interesting to note is that unlike in R1 2009, wherein almost all the Top 10 FM stations had witnessed growth, this time round only two of the Top 10 FM stations have witnessed growth in listenership, while others have witnessed a marginal decline.

Radio Mirchi, Big FM, Red FM, Radio City, AIR FM Rainbow, Suryan FM, AIR FM Gold, Radio Mantra, Radio One and My FM comprise the top 10 FM stations in the all India market. Red FM has registered the highest growth in listenership in R2 with a 24.15 per cent increase from 14,993,000 in R1 2009 to 18,614,000 in R2.

Ranked second is Big FM with a listenership of 20,380,000 in R2 as compared to 20,381,000 in R1 2009, thus making for no significant gains in its listenership. Ranked third is AIR FM Rainbow, which has seen a marginal 3.88 per cent decline in listenership from 22,153,000 in R1 2009 to 21,293,000 in R2 2009.

Radio City, which is ranked fifth, too, has witnessed a decline of 3.96 per cent in its listenership from 14,656,000 in R1 to 14,076,000 in R2.

Radio Mantra is the other FM station that has witnessed an increase in listenership in R2 2009 at 4,227,000 from 3,822,000 in R1 2009, an increase of 10.60 per cent.

Suryan FM, on the other hand, has seen a decline of 3.99 per cent in its listenership from 13,343,000 in R1 to 12,810,000 in R2 2009. Radio One has registered a listenership of 3,683,000 in R2 from 3,910,000 in R1, while My FM saw its listenership drop to 3,669,000 in R2 2009 from 3,937,000 in R1 2009.

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