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IRS 2009 R2: Punjabi dailies witness growth; Ajit leads the market

IRS 2009 R2: Punjabi dailies witness growth; Ajit leads the market

Author | Cassandra Serpes | Friday, Nov 27,2009 7:57 AM

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IRS 2009 R2: Punjabi dailies witness growth; Ajit leads the market

Punjabi dailies have fared better than most language publications as per the Indian Readership Survey (IRS) 2009 R2 data. All the publications have recorded growth in their average issue readership (AIR).

Ajit, which is the No 1 Punjabi daily, has registered a growth of 8.29 per cent from 1,049,000 in 2009 R1 to 1,136,000 in the latest round.

Similarly, Jag Bani, which is placed second, has seen a growth of 15.08 per cent from an AIR of 975,000 in 2009 R1 to 1,122,000 in R2. Punjabi Tribune has increased from 173,000 in R1 to 243,000 in this round, a jump of 40.46 per cent in its AIR.

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