Top Story


Home >> IRS 2009 R2 >> Article

IRS 2009 R2: Mixed bag for Marathi publications

Font Size   16
IRS 2009 R2: Mixed bag for Marathi publications

As in the case of most other language publications, Marathi publications, too, have a mixed bag of highs and lows as per the Indian Readership Survey (IRS) 2009 R2 data. Just four of the Top 10 Marathi dailies have shown growth. Lokmat, the highest read Marathi publication, is at No 1 position and has seen a growth of 4.64 per cent in average issue readership (AIR). At No 2 is Daily Sakal, which has seen a decline of 3.69 per cent in AIR. Pudhari at No 3 has seen a fairly good growth of 6.83 per cent in AIR, while Punya Nagari has registered a decline of 4.62 per cent. Tarun Bharat (Belgaum, Maharashtra and Goa) has also seen an 8.51 per cent decline.

Loksatta is placed at sixth position and has seen a decline of 8.30 per cent in AIR, while Maharashtra Times has seen a 5. 86 per cent drop. Deshonatti, on the other hand, has seen a 3.21 per cent growth, while Navakal at No 9, too, has seen a good growth in AIR of 14.93 per cent. Saamana, however, has registered a steep decline of 21.07 per cent.

Among Marathi magazines, three out of the four top magazines have shown growth, which is an encouraging sign. Girhashobhika, the No 1 Marathi magazine, has grown by 19.62 per cent. Saptahik Sakal has seen a growth of 11.40 per cent growth, while Chitralekha Marathi has seen a 17.14 per cent growth. Lokprabha is the only magazine among the Top five to have registered a drop in AIR of 1.64 per cent.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO