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IRS 2009 R2: Despite decline, Inquilab maintains lead among Urdu dailies

28-November-2009
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IRS 2009 R2: Despite decline, Inquilab maintains lead among Urdu dailies

Contrary to the general de-growth trend seen in the latest round of the Indian Readership Survey 2009, the top Urdu dailies have witnessed growth. Inquilab is the only Urdu daily to have witnessed a fall in average issue readership (AIR). Despite this, the daily maintains its lead.

Inquilab has recorded an AIR of 180,000 in R2 from 202,000 in 2009 R1, a drop of 10.89 per cent.

In second position is Siasat, which grew by a whopping 28.87 per cent, taking its AIR to 125,000 in R2, as compared to 97,000 in 2009 R1.

The Munsif, which is placed third, grew 6.84 per cent with an AIR of 125,000 in the latest round from 117,000 in 2009 R1, while Urdu Times jumped 27.96 per cent from an AIR of 93,000 in 2009 R1 to 119000 in R2, the second highest growth recorded for Urdu dailies.

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