Top Story

e4m_logo.png

Home >> IRS 2009 R2 >> Article

IRS 2009 R2: Despite decline, Inquilab maintains lead among Urdu dailies

28-November-2009
Font Size   16
IRS 2009 R2: Despite decline, Inquilab maintains lead among Urdu dailies

Contrary to the general de-growth trend seen in the latest round of the Indian Readership Survey 2009, the top Urdu dailies have witnessed growth. Inquilab is the only Urdu daily to have witnessed a fall in average issue readership (AIR). Despite this, the daily maintains its lead.

Inquilab has recorded an AIR of 180,000 in R2 from 202,000 in 2009 R1, a drop of 10.89 per cent.

In second position is Siasat, which grew by a whopping 28.87 per cent, taking its AIR to 125,000 in R2, as compared to 97,000 in 2009 R1.

The Munsif, which is placed third, grew 6.84 per cent with an AIR of 125,000 in the latest round from 117,000 in 2009 R1, while Urdu Times jumped 27.96 per cent from an AIR of 93,000 in 2009 R1 to 119000 in R2, the second highest growth recorded for Urdu dailies.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.