The IRS 2009 R2 radio data for the Hyderabad, Chandigarh, Thiruvananthapuram, and Guwahati markets have seen a mixed listnership pattern for the FM players. While some cities have seen a high growth in listenership, others have seen de-growth.
While most of the radio stations in Hyderabad have seen a decline in listenership, Chandhigarh and Thiruvananthapuram have seen a mixed bag. Guwahati, on the other hand, has seen the addition of three FM stations.
ChandigarhToping the charts in this city is Big FM with a listenership of 93,000. However, the station has seen a minor decline of 1.06 per cent as compared to its R1 figures. AIR FM, at the second position, seems to be doing extremely well in this city with a recorded growth of 50 per cent. My FM has also shown a growth of 2.5 per cent and stands at third place. AIR FM Rainbow, at number four has seen a decline of 8.57 per cent while Vividh Bharati has seen a steep decline of 25 per cent. AIR FM Gold is sixth on the list and has recorded a growth of 25 per cent.
The city of Guwahati has seen three stations recording figures which did not show in the last round of the IRS. New station Oo La La takes position of the top spot with a listenership of 246,000. Big FM is at number two position and has shown a growth of 5.96 per cent. At number three and number four positions are Gup Shup and Red FM which have recorded listenership of 176,000 and 150,000 respectively. Vividh Bharati has recorded a 2.67 per cent listenership. AIR FM Rainbow and BBC World Service have both shown de-growth of 43.75 per cent and 33.33 per cent respectively.
HyderabadThe city of Hyderabad recorded a de-growth story. Radio Mirchi at number one position has seen a decline of 4.21 per cent. Big FM, which is at second place, is the only station to have recorded a growth in listenership. The station has grown by 21.10 per cent. Red FM, at number three position, did not recorded numbers in R1, but has now achieved a listenership of 377,000. Radio City has seen a decline of 6.4 per cent while Vividh Bharati, has seen a steep decline of 35.50 per cent. Both AIR FM and AIR FM Gold have seen a decline of 25.81 per cent and 25 per cent respectively in listenership. AIR FM Rainbow has also seen de-growth of 7.69 per cent.
In Trivandrum, AIR FM takes possession of the top spot. However, the station has recorded a 18.95 per cent change. Club FM, which is at number two spot, has seen a marvelous growth of 125.53 per cent. Radio Mirchi and Big FM have also seen growth of 3.57 and 7.02 per cent respectively. Red FM, here as well a new entrant, has received a 63,000 listenership. AIR FM Rainbow, yet again, has seen a decline of 6.25 per cent. Vividh Bharati and AIR FM Gold have de-grown by 22.22 per cent and 20 per cent respectively.