The Indian Readership Survey (IRS) 2009 Round 2 for Kolkata, Bangalore and Chennai markets show less de-growth in listenership. In Bangalore, most of the FM stations have witnessed double digit growth in terms of listenership, while three FM stations have witnessed decline in listenership. Kolkata and Chennai markets, too, have a chunk of FM stations that have witnessed growth in listenership.
While Radio Mirchi continues to lead in Kolkata, Red FM has emerged as the second most popular FM station in Kolkata. In Bangalore, Big FM continues to be the leading FM station, while in Chennai, it is Suryan FM that is leading the market. The lead maintained by all these FM stations is substantial.
In Kolkata, Radio Mirchi is the leading FM station despite a decline of 8.49 per cent to 3,217,000 in R2 as compared to 3,490,000 in R1. Ranked second in Kolkata is Red FM, which has seen a decline of 12.44 per cent to 2,123,000 in R2 as compared to 2,387,000 in R1. Ranked third is Big FM, which has declined 5.97 per cent from 2,024,000 in R1 to 1,910,000 in R2.
Another double digit decline witnessed in Kolkata is that of Power FM, which has dropped 14.29 per cent to 1,344,000 in R2 from 1,536,000 in R1. Aamar FM, too, has declined to 1,169,000 in R2 from 1,202,000 in R1, a decline of -2.82 per cent.
Among the FM stations that witnessed growth in their listenership are Fever FM, Friends FM, Meow FM and AIR FM Gold. While Friends FM grew 6.72 per cent from 514,000 in R1 to 551,000 in R2, Fever FM grew a considerable 42.27 per cent from 239,000 in R1 to 414,000 in R2. Meow FM, too, saw an increase of 17.73 per cent from 297,000 in R1 to 361,000 in R2.
Only three of Bangalore’s FM stations have witnessed decline in their listenership, while most of them have witnessed double digit growth. AIR FM Gold witnessed a steep 54.55 per cent increase in its listenership from 30,000 in R1 to 66,000 in R2. Radio Indigo, too, has seen an impressive growth of 41.67 per cent to 60,000 in R2 from 35,000 in R1, Fever FM, which ranks seventh in Bangalore, saw an increase of 22.76 per cent from 190,000 in R1 to 246,000 in R2, while Radio One, which ranks fifth, grew 35.33 per cent to 300,000 in R2 from 194,000 in R1.
The top two FM stations in Chennai are Suryan FM and Radio Mirchi, both of which enjoy considerable number of listenership. Suryan FM enjoys a massive lead in Chennai at 2,115,000 in R2 as compared to 2,148,000 in R1, showing a marginal decline of 1.54 per cent. Radio Mirchi is a distant second in Chennai, registering a decline of 8.13 per cent at 1,604,000 in R2 as compared to 1746000 in R1.
Ranked third is Hello FM with 256,000 listeners in R2 as compared to 287,000 in R1, a decline of 10.80 per cent. AIR FM Rainbow, AIR FM Gold and Red FM, too, have seen double-digit declines in listenership. AIR FM Rainbow has shows the highest decline of 45.86 per cent at 72,000 in R2 from 133,000 in R1. Red FM has declined 31.82 per cent taking its listnership figures to 15,000 in R2 as compared to 22,000 in R1.
Radio City, Radio One, Aahaa FM and Big FM are the other FM stations to have witnessed double digit growth in Chennai. Big FM, which ranks fourth, grew 11.16 per cent, thus reaching 239,000 in R2 as compared to 215,000 in R1. Radio One grew 25.14 per cent to 219,000 in R2 as compared to 175,000 in R1, Radio City saw an increase of 24.49 per cent from 147,000 in R1 to 183,000 in R2, while Aahaa FM also grew 24 per cent from 100,000 in R1 to 124,000 in R2.