Top Story


Home >> IRS R1 2009 >> Article

IRS 2009 R1: Mirchi continues to lead across India; but SFM gains the most

Font Size   16
IRS 2009 R1:  Mirchi continues to lead across India; but SFM gains the most

The Indian Readership Survey (IRS) 2009 Round 1 data, released by the Media Research Users’ Council (MRUC), on May 8, 2009, puts Radio Mirchi as the leading FM radio player. The top 10 FM stations in the all India market are: Radio Mirchi, AIR FM Rainbow, Big FM, Radio City, Suryan FM, AIR FM Gold, Red FM and SFM. Also included are AIR and other FM stations. The good news is that all these FM stations have seen an increase in listenership as compared to IRS 2008 R2.

As per the IRS 2009 R1 data, Radio Mirchi tops the chart among FM players in the all India market, attracting 41,416,000 listeners, a sharp rise from IRS 2008 R2, where Radio Mirchi had attracted 16,347,000 listeners, an increase of 1.53 per cent.

SFM has registered the highest growth in terms of listenership – 3.09 per cent – at 5,972,000.

The second and third most heard FM stations, according to the IRS 2009 R1 data, are government-owned AIR FM Rainbow and Big FM with 22,153,000 listeners and 20,381,000 listeners, respectively, an increase of 1.14 per cent and 1.99 per cent from the listenership numbers in IRS 2008 R2, respectively.

At No. 2 is Radio City with a listenership of 14,656,000, registering a growth of 1.56 per cent. Suryan FM is placed fifth with listenership of 13,343,000, an increase of 0.95 per cent. AIR FM Gold is at No. 6 with a listenership of 10,002,000, followed by Red FM at No. 7 with listenership of 9,021,000. SFM, which has shown the highest gains, has attracted 5,972,000 listeners. These apart, AIR FM Others attracted 21,888,000 listeners (a gain of 0.70 per cent), while Other FM station attracted 21,119,000 listeners (a gain of 0.68 per cent).


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video