Top Story

e4m_logo.png

Home >> IRS R1 2009 >> Article

IRS 2009 R1: Mirchi continues to lead across India; but SFM gains the most

11-May-2009
Font Size   16
Share
IRS 2009 R1:  Mirchi continues to lead across India; but SFM gains the most

The Indian Readership Survey (IRS) 2009 Round 1 data, released by the Media Research Users’ Council (MRUC), on May 8, 2009, puts Radio Mirchi as the leading FM radio player. The top 10 FM stations in the all India market are: Radio Mirchi, AIR FM Rainbow, Big FM, Radio City, Suryan FM, AIR FM Gold, Red FM and SFM. Also included are AIR and other FM stations. The good news is that all these FM stations have seen an increase in listenership as compared to IRS 2008 R2.

As per the IRS 2009 R1 data, Radio Mirchi tops the chart among FM players in the all India market, attracting 41,416,000 listeners, a sharp rise from IRS 2008 R2, where Radio Mirchi had attracted 16,347,000 listeners, an increase of 1.53 per cent.

SFM has registered the highest growth in terms of listenership – 3.09 per cent – at 5,972,000.

The second and third most heard FM stations, according to the IRS 2009 R1 data, are government-owned AIR FM Rainbow and Big FM with 22,153,000 listeners and 20,381,000 listeners, respectively, an increase of 1.14 per cent and 1.99 per cent from the listenership numbers in IRS 2008 R2, respectively.

At No. 2 is Radio City with a listenership of 14,656,000, registering a growth of 1.56 per cent. Suryan FM is placed fifth with listenership of 13,343,000, an increase of 0.95 per cent. AIR FM Gold is at No. 6 with a listenership of 10,002,000, followed by Red FM at No. 7 with listenership of 9,021,000. SFM, which has shown the highest gains, has attracted 5,972,000 listeners. These apart, AIR FM Others attracted 21,888,000 listeners (a gain of 0.70 per cent), while Other FM station attracted 21,119,000 listeners (a gain of 0.68 per cent).

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.