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IRS 2008 R2: English magazines witness a decline

IRS 2008 R2: English magazines witness a decline

Author | Swapna Rahul Shah | Friday, Nov 07,2008 6:13 AM

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IRS 2008 R2: English magazines witness a decline

English magazines have registered a decline in readership as per the Indian Readership Survey (IRS) 2008 Round 2 data. However, there are few genres among English magazines such as women's, general interest and travel-based magazines, where at least one or two players have seen an increase in average issue readership (AIR).

Women's magazine New Women is one that has seen a growth in readership, from 58,000 to 76,000, an increase of 18,000. General interest magazines such as Newsweek and Sahara Time have also witnessed growth – from 15,000 to 31,000 in the case of Newsweek, and from 35,000 to 52,000 thousand for Sahara Time. Travel magazine Outlook Traveller also increased its readership by 2,000, from 143,000 to 145,000.

However, other magazines in women's genre have shown a declining trend. The average issue readership (AIR) numbers for Femina declined by -11.29 per cent, Femina Girl by -25.29 per cent, Woman's Era by -23.36 per cent, Cosmopolitan by -38.89 per cent, Elle by -2.63 per cent and Savvy by -17.86 per cent.

In the general interest genre, too, there has been a declining trend - Frontline has dropped by -20.32 per cent, India Today by -10.87 per cent, Outlook by -13.96 per cent, The Week by -24.66 per cent, Time by -42.71 per cent, and Readers Digest by -14.99 per cent. Likewise, the AIR of India Today Travel Plus has also gone down by -26.51 per cent.

AIR numbers for automobile magazines such as Auto Car, Auto India and Overdrive, too, have plummeted by -17.76 per cent, -16.33 per cent and -33.57 per cent, respectively. Flim-based magazines like Stardust and Cine Blitz haven't escaped the decline trend either, both dropping by -20.22 per cent and -53.91 per cent, respectively.

Similarly, the other genres like lifestyle, entertainment, technology, health, sports, children's and competitive magazines also show declining trends.

See complete table below









































Ranks
Magazines
Genres
R1
R2
Difference
%wise change
94
ENGLISH FORTNIGHTLIES
Champak
213
201
-12
-5.63
130
ENGLISH MONTHLIES
Tinkle - Amar Chitrakatha
173
109
-64
-36.99
62
ENGLISH FORTNIGHTLIES
Femina
363
322
-41
-11.29
136
ENGLISH MONTHLIES
Femina Girl
131
97
-34
-25.95
90
ENGLISH FORTNIGHTLIES
Woman'S Era
274
210
-64
-23.36
145
ENGLISH MONTHLIES
New Woman
58
76
18
31.03
156
ENGLISH MONTHLIES
Cosmopolitan
72
44
-28
-38.89
160
ENGLISH MONTHLIES
Elle
38
37
-1
-2.63
162
ENGLISH MONTHLIES
Savvy
28
23
-5
-17.86
111
ENGLISH FORTNIGHTLIES
Frontline
187
149
-38
-20.32
3
ENGLISH WEEKLIES
India Today
2402
2141
-261
-10.87
32
ENGLISH WEEKLIES
Outlook
666
573
-93
-13.96
58
ENGLISH WEEKLIES
The Week
446
336
-110
-24.66
161
ENGLISH WEEKLIES
Newsweek
15
31
16
106.67
151
ENGLISH WEEKLIES
Time
96
55
-41
-42.71
154
ENGLISH WEEKLIES
Sahara Time
35
52
17
48.57
10
ENGLISH MONTHLIES
Readers Digest
1594
1355
-239
-14.99
13
ENGLISH MONTHLIES
General Knowledge Today
1350
1225
-125
-9.26
22
ENGLISH MONTHLIES
Competition Success Review
899
794
-105
-11.68
104
ENGLISH MONTHLIES
Junior Science Refresher
174
163
-11
-6.32
79
ENGLISH MONTHLIES
Competition Refresher
313
244
-69
-22.04
40
ENGLISH MONTHLIES
Wisdom
598
477
-121
-20.23
68
ENGLISH MONTHLIES
Health & Nutrition
352
282
-70
-19.89
46
ENGLISH MONTHLIES
Stardust
549
438
-111
-20.22
153
ENGLISH MONTHLIES
Cine Blitz
115
53
-62
-53.91
102
ENGLISH MONTHLIES
Auto Car
214
176
-38
-17.76
120
ENGLISH MONTHLIES
Auto India
147
123
-24
-16.33
137
ENGLISH MONTHLIES
Overdrive
140
93
-47
-33.57
112
ENGLISH MONTHLIES
Outlook Traveller
143
145
2
1.4
148
ENGLISH MONTHLIES
India Today Travel Plus
83
61
-22
-26.51
108
ENGLISH MONTHLIES
Digit
183
154
-29
-15.85
121
ENGLISH MONTHLIES
P C Quest
133
121
-12
-9.02
150
ENGLISH MONTHLIES
Living Digital
61
59
-2
-3.28
123
ENGLISH MONTHLIES
Society
153
119
-34
-22.22
135
ENGLISH MONTHLIES
Inside Outside
109
98
-11
-11
67
ENGLISH WEEKLIES
The Sportstar
354
284
-70
-19.77
53
ENGLISH MONTHLIES
Diamond Cricket Today
467
400
-67
-14.35

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